Penske's Saturn: The Post-Modern Auto Company

Monday, August 10th, 2009

Auto companies have traditionally been engineering and manufacturing businesses, rather than marketing and retail businesses. Henry Ford, for example, insisted dealers pay for his Model Ts as soon as they left the factory door. But what made sense in Henry's time, and reached its apotheosis with the huge River Rouge ...

July Sales: Cash for Clunkers Spurs FoMoCo; Toyota Regains Second-Place

Monday, August 10th, 2009

DETROIT - Ford Motor Company is ebullient about its first year-over-year sales increase since November 2007. Total Ford-Lincoln-Mercury sales, including fleet, rose 2 percent in July 2009 compared with July 2008, and of that, retail sales rose 9 percent. Still, it's too early to party. The Great Recession isn't over ...

Audi Bucks the Trend, Promises More Product, Not All for U.S.

Monday, August 10th, 2009

Hyundai's U.S. CEO John Krafcik said it best earlier this year: "flat is the new up." By that measure, Audi AG is riding high. Global sales fell 11 percent in the first half of 2009, versus 18 percent for the whole industry. What's more, Audi was comparing its number to ...

On the Trail of the Orient Express – Day 5

Thursday, July 30th, 2009

We're heading into Transylvania today. The skies should be leaden, with lightning strobing in the wet gloom and thunder grumbling like a distant artillery barrage. Instead we're travelling in bright sunshine and a soft summer breeze. No Hollywood cliches here. We know today is going to be a slow day -- ...

On the Trail of the Orient Express: Day 2

Thursday, July 30th, 2009

I awoke in Strasbourg to the pitter-patter of rain on my hotel room's thick-glassed windows. Day 1's weather in Paris had been warm and humid, so the thought of precipitation had me hoping the clime outside would be cooler. But I wondered: would this welcome pitter-patter soon become unwelcome, following ...